Rob Sterlini-Aitchison

Frontend developer, typography enthusiast, amateur triathlete, LEGO master builder.

By day I am a Lead Frontend Engineer at Fueled. In the nearly six years I have been at Fueled, I have lead the development on projects for Apple, crafted digital experiences for global personalities like Tony Robbins, and developed innovative web presences for fledgling start-ups like Keetoo, and Omstars.

In 2018, I began spearheading the rebuild of underpinned by an extensible, consistent Vue.js component library that aligned with a brand refresh within the organisation.

Away from the screen I like swimming, cycling, and running… occasionally one after the other. I’ve been participating in triathlon since 2015 and have one IM 70.3 under my belt with my sights firmly set on a full Ironman in 2021.

I’m pretty into LEGO, you might have heard me banging the LEGO not Legos drum on Twitter, where you’d also find me tweeting about my beloved Spurs.

When the season is right I love outdoor activities like skiing, hiking, and recently scuba diving!

Wanna say hi? Email me at or tweet me at @robsterlini.

Catch me elsewhere on the internet: